Ecuador is a country with vast natural wealth. The diversity of its four regions has given rise to thousands of species of flora and fauna. It has about 1,640 kinds of birds. The species of butterflies border the 4 500, the reptiles 345, the amphibians 358 and the mammals 258, among others. Not in vain, Ecuador is considered one of the 17 countries where the greatest biodiversity on the planet is concentrated, being also the largest country with diversity per square kilometer in the world. Most of its fauna and flora lives in 26 protected areas by the State. Also, it has a huge culture spectrum.

The country has two cities cultural heritage of humanity: Quito and Cuenca, as well as two natural heritage of humanity: the Galapagos Islands and Sangay National Park in addition to a world biosphere reserve, such as the Cajas massif. Culturally, the straw hat and the culture of the Zapara indigenous people are recognized. The most popular sites for national and foreign tourists have different nuances due to the various tourist activities offered by the country.